Blue Dart Express renames its premium service as Bharat Dart
First Published: 13th September, 2023 21:22 IST
The shares of Blue Dart Express Limited were trading at Rs. 6,769.00, up by 2.32 per cent.
Amid the Bharat versus India row, prominent logistics company Blue Dart on Wednesday announced that it has rebranded its premium service in India from Dart Plus to Bharat Plus.
“This strategic transformation marks a milestone in Blue Dart’s ongoing journey, underscoring its unwavering commitment to serving the diverse needs of Bharat,” Blue Dart said in a company filing on September 13.
Explaining the thought behind the rebranding, Blue Dart said that the move to rename one of its services to Bharat Dart stems from an extensive discovery and research process.
“Blue Dart Express Limited invites all stakeholders to join on this transformative journey as the company continues to connect Bharat to the world and the world to Bharat,” the statement said.
The shares of Blue Dart Express Limited were trading at Rs. 6,769.00, up by 2.32 per cent.
“Bharat Dart is a time-sensitive delivery service, backed by speed, security and handling with value-added features and benefits like complete visibility on last mile through a robust system and easy payment options,” the company said.
Blue Dart said its decision to rebrand the service “stems from an extensive discovery and research process aimed at aligning itself to the evolving needs of its customers”.
“Bharat Dart is poised to redefine express logistics in Bharat, offering unmatched speed, coverage, and support for businesses of all sizes,” the statement said. The company also invited all stakeholders and customers to join “on this transformative journey as the company continues to connect Bharat to the world and the world to Bharat”.
The announcement comes days after Prime Minister Narendra Modi’s placard at the opening of the G20 summit referred to India as “Bharat”, raising speculation of a change of name from India to ‘Bharat’.
It also follows President Droupadi Murmu’s invitation to G20 leaders to use “Bharat” instead of “India,” a gesture that sparked a significant political discussion.
Additionally, there has been speculation regarding a special session of Parliament scheduled to commence on September 18, with the aim of formalizing this transition to rename India as Bharat.
COMMENTS
TOPMOST STORY NOW
Live Brother of BSF Jawan Deepak Chingakham Who Died in Cross-Border Firing by Pakistan in Jammu Appointed ASI in Manipur Police on Compassionate Grounds
11th July 2025
Live Maikhuli Villagers Protest MoU Over Assam-Meghalaya Border, Demand Return of Fishery
11th July 2025
Live Chhangur Baba Received Rs 500 Crore in Foreign Funds for Illegal Conversions: Anti-Terror Squad
11th July 2025
Live Taiwan Detects 9 Chinese Warships, 1 Aircraft Breaching ADIZ Amid Rising Tensions
11th July 2025
WE RECOMMEND
Shubhanshu Shukla Speaks to Students from Assam and Meghalaya from Space, Tells Them He Will Guide Them To Become Astronauts, Walk on the Moon
The Indian astronaut connected with the students using amateur (Ham) radio, making it a rare and inspiring moment.
11th July 2025
Space Menu Goes Desi: Gajar Ka Halwa Wins Over International Astronauts
The sweet surprise, specially developed for space consumption by ISRO and DRDO, was the centrepiece of a lively gathering aboard Axiom Mission 4.
11th July 2025
Is Another GLOF Ticking in Sikkim? South Lhonak Lake Once Again Placed in Highest Risk Category
The lake has now refilled to the same dangerous level, raising serious concerns
11th July 2025
Delhi HC stays release of Udaipur Files movie
The petitioners argued that the film's release could disturb communal harmony and pose a serious threat to public order, given the sensitive nature of the subject.
10th July 2025
Killed For Making Reels? State-Level Tennis Player Radhika Yadav Shot Dead by Father in Gurugram Home
Tennis Player Radhika Yadav: Police officials have confirmed that the father has been arrested and weapon used in the crime has been seized.
10th July 2025