Assam Police’s ‘Hottest New Year Deal’ Campaign to Tackle Drunk Driving, Read to Know More
First Published: 27th December, 2024 9:16 IST
Officers are intensifying patrols, conducting breathalyser tests, and spreading awareness about the grave consequences of drunk driving.
As the countdown to New Year begins, Assam Police has launched an innovative campaign to prevent drunk driving, blending humour with a serious message of responsibility.
The campaign’s tagline, “Assam Police’s Hottest New Year Deal: Drive sober, regret nothing, and wake up without handcuffs or a hangover,” has been widely praised for its fresh and creative approach. A promotional message further enhances the impact, stating, “LIMITED Time OFFER: Zero Jail Time for Being Responsible! Don’t drink and drive.”
This smart wordplay, paired with a lighthearted tone, aims to engage revellers while emphasising the dangers of driving under the influence.
The campaign is part of Assam Police’s larger initiative to ensure a safe New Year for all. Officers are intensifying patrols, conducting breathalyser tests, and spreading awareness about the grave consequences of drunk driving.
The campaign has received significant attention on social media, with users applauding its creativity and effectiveness. As the countdown to the New Year begins, Assam Police hopes their efforts will reduce road accidents, ensuring the festivities remain joyous and incident-free for everyone.
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